"HIGH QUALITY CASHMERE
WITHOUT THE MARGINS OF TRADITIONAL TRADE"
The cashmere brand Hircus was launched with a simple idea: offer you cashmere at a revolutionary price and offering products of impeccable quality. Every idea comes from a problem. For Jean-Nicolas Payart and Louis-Erard Bataille it was simple: the cashmere is too expensive and the quality often disappointing. So they imagined Hircus as an alternative to the cashmere and fashion industry in general.
Today the high-end industry achieves margins ranging from x5 to x8. At Hircus, there are no sales intermediaries or resellers, everything happens between you and us. This allows us to eliminate unnecessary margins and better control our costs. This is how we can offer you cashmere half the price of a traditional way. This is for us what should be the fashion of the 21st century.
We wanted to put you at the heart of our business by allowing you to discover our suppliers, know our margins and our techniques of making since we believe that everyone has the right to know what he buys. Our vision of Hircus is not limited to consumption and that's what makes the Hircus cashmere brand really high-end, all at an affordable price.
"Transparent on our costs and our factories,
because you are the heart of our concept"